Hey, I’m Utsav Sheth — a Product and UX Designer by profession, and an art practitioner at heart.When I’m not designing interfaces, you’ll probably find me on a badminton court hitting smashes or sitting with a brush in hand, painting my thoughts on canvas.
My story with design started in 2019 — back when I was freelancing on small projects. I designed logos, websites, and apps for different clients. It was fun, but I soon realized something deeper: I wasn’t just interested in how things looked — I was curious about how people used them. That curiosity led me into the world of UX and Product Design.
My first big break came when one of my freelance clients offered me a full-time role at KonnectzIT — a SaaS platform similar to Zapier. It was my first experience designing an entire product end-to-end. I learned how real users interact with complex systems, and how product thinking shapes design decisions.
After that, I joined Josh Talks, where I collaborated with product managers and developers — my first time working with structured product teams. I learned how to manage stakeholders, read PRDs, and deliver designs that aligned with business goals. It was a new kind of learning curve, and I loved every bit of it.
Then came SaffronStays, where everything changed. I joined as the first designer in the company — which meant no design system, no existing framework, just a blank canvas. I designed internal apps like the Caretaker App and Home Owner App, revamped core experiences like villa discovery and booking, and built a design system from scratch.
The culture there taught me how freedom and trust bring out the best in a designer.
After three amazing years, I joined Scrut Automation, where I worked on Trust Vault and Audit Center — complex B2B SaaS modules. Here, I was deeply involved in every stage: refining PRDs, wireframing, iterating, collaborating with developers, and ensuring high-quality delivery. It helped me strengthen my product thinking and understand the full product lifecycle in SaaS environments.
When I’m not designing, I switch gears completely. I’ve been practicing fine arts for years — it’s my calm space. Right now, I’m learning Warli Art, an ancient tribal form from Maharashtra. I also play badminton regularly.
It keeps me active, disciplined, and surprisingly — it teaches me design lessons too: timing, rhythm, and flow.
If I had to summarize these years into one thought —Design isn’t about pixels or screens. It’s about people.
It’s about asking why, solving the right problems, and enjoying the process — every messy, inspiring, frustrating, rewarding bit of it.
“The process is the foundation of success.Trust it, embrace it, and let it guide you towards greatness.”~ John Addison
I’m always open to new opportunities and collaborations — whether it’s working with startups, teams, or founders who value design as part of their growth journey. If you’re looking for someone to help you design thoughtful digital experiences, let’s connect.